Whether you are running a blog or a business with an online presence, the most important thing that you rely on is the traffic on your website.
Google is the number 1 source of organic traffic. People from all over the world use this search engine to find answers to their questions and queries.
If you have answers to their questions, or you can help them in solving their problem, you can drive them towards your website, and ultimately, they can be your customers.
However, the question is, how do you know what people out there are looking for?
This is the point where a keyword difficulty tool comes handy.
What a Keyword Difficulty Tool is?
A keyword difficulty tool is a software that helps you in determining which keywords are worth working on.
This software helps you to know how difficult it would be to rank for a particular keyword on the first two pages of Google by outranking the pages that are already there.
Let’s take an example of the keyword “beauty”. On a scale of 1 – 100, 1 being the easiest and 100 the most difficult, SEMSCOOP showed the difficulty level of this keyword 48.
On the other hand, when I searched for “homemade DIY beauty products for face”, the difficulty level was 34.
What do these two examples show?
Well, it’s quite simple.
If you work on the first example, where the keyword difficulty was 48, it would be quite difficult to rank your page on the SERP. It will not only take a lot of effort but also a lot of time with minimum chances to outrank the existing pages.
Contrary to that, if you choose to work with the other example, there are more chances to get ranked on the SERP as the difficulty level is low.
Reasons to Use a Keyword Difficulty Tool:
In plain English, a keyword difficulty tool is used to determine whether it is realistic to work on a keyword to get ranked on the SERP or not.
Save your Time:
You can save a lot of your time by properly using a keyword difficulty tool. How? Let me tell you.
If you choose a difficult keyword to work on, you probably end with nothing but frustration. It would be hard to beat an existing page on the SERP.
However, when you find a low difficulty keyword, it is quite easy to rank for it. In fact, you can do it within a few months with a proper SEO and content strategy.
Find Good Keywords to Create Content On:
With the help of a keyword difficulty tool, you can get a handful of keywords that you can use to design your content strategy.
You can get plenty of ideas on which you can generate content and drive traffic to your website, which ultimately brings more business to you.
Most of these tools not only show you the difficulty of a keyword but they also tell you various other aspects about the ranked pages that you may need to know before you move forward and use them. For instance, domain authority, number of backlinks, domain age, etc.
Help In Designing Marketing Strategy:
If you are finding keywords to run paid campaigns, these tools, again, are very helpful.
A keyword difficulty tool not only tells you the difficulty level of a keyword but also shows the actual search volume, cost-per-click, competition level, etc.
Using this information, you can create ad campaigns that really convert.
How to Use a Keyword Difficulty Tool for your Business:
In this section, I will briefly discuss how to use a keyword difficulty tool to grow your business and increase your revenue.
Understand the Difficulty Score:
As discussed earlier, usually, these tools show the difficulty level of keywords on a scale of 0 – 100, where 1 is the easiest and 100 is the hardest.
To determine the difficulty of a keyword, different tools use various algorithms such as page authority, domain authority, etc. of the pages that show up on the SERP.
Generally, there are three levels of difficulties:
Highly Difficult Keywords:
If the difficulty level of a keyword is more than 80, you would need to highly invest in the link building and other SEO techniques.
If you are working for a newly built website, usually such keywords do not worth your time. Therefore, don’t opt for them.
Medium Difficult Keywords:
If the difficulty level of a keyword is between 50 – 80, it would be more realistic to work on it. It is because it would be much easier to rank for such a keyword as compared to highly difficult keywords.
Low Difficulty Keywords:
A keyword with less than a score of 50 lies in this category. Keywords that lie under 50 and also have a good search volume are the best options for you, especially if you are working with a new website.
Short List your Keywords:
Once you have a list of keywords with a low difficulty level, you are ready to sort them out and identify the best options for your business.
Make a list of shortlisted keywords so you can work around them and come up with content ideas.
Prioritize your Low Difficulty Keywords:
Now you have a list of shortlisted low difficulty keywords. The next thing you need to do is to prioritize them in a way that you prefer to work with.
You might get keywords with different lengths – long-tail keywords, short-tail keywords, etc. Determine with which keywords you want to work and plan your strategy accordingly.
Keyword research is the basic ingredient for the success of any online business. It may sound mundane to you, but believe me, it is necessary.
The correct use of keywords is crucial for any website. When you understand the different levels of keywords, you would be able to adjust your SEO strategy and keep your focus on the right keywords.