What Is Link Building and Why Is It Important

Link building is one of the most important aspects of Search Engine Optimization. Without employing this technique, you cannot be successful online. 

If you haven’t started link building yet, this is the high time to start. In this quick guide, I will discuss how you can do link building to strengthening your online presence. 

What is Link Building?

Link building is a process in which you get links back to your site from other resources. When someone connects your web page to theirs using a hyperlink, you get a backlink. 

With the backlinks, users can navigate to your website from other websites. They also help search engine crawlers move between the linked pages easily. 

There are many different ways that can be used to get backlinks. You don’t need to use all of these ways, however, mastering at least one of them could take you ahead of your competitors.

Before moving to the “how” part, we’ll first discuss “why”. 

Why Backlinks are Important in SEO?

In this section, I will discuss some major benefits you can enjoy with link building.

Generally, the number of inbound links determines the popularity of a website. By getting inbound links from quality sites, you increase the chances of improving your Google Page Rank (PR).

Some of the major benefits of link building are:

  • Increased visibility of your blog or website on search engines.
  • Increased brand visibility and brand authority. 
  • Enjoy traffic from other websites to which your site is linked.
  • With high-quality backlinks, your website will be considered as a valuable resource. 
  • With quality backlinks, you can be indexed quickly on the SERP.
  • Link building helps in improving your conversion rate.

It is always advised to spend a few days, just after you start your website or blog, in link building as it can give you good exposure on search engines. 

Top 10 Ways to Build Backlinks

Usually, people think it’s hard to get quality backlinks, but it is doable. In fact, you can use some smart methods to get high-ranked websites to link to your business. How?

Let me discuss them one by one. 

Broken Link Method

It is quite an interesting method. In this method, you contact webmasters and report broken links on their website. 

Now, you just not only report the broken links but also recommend some other websites to which they can link their content. Obviously, you’ll include your own website in the recommendation as well. 

As you are doing a favor to the webmaster, chances are high that they’ll link to your website. 

How to do this?

Firstly, you have to find websites that are relevant to your niche. You can simply find them using Google. Try the following queries:

  • Keyword+link
  • Keywords inurl:links
  • keyword+resources

Let’s say, I have a website on dog training. To find relevant websites, I will try “dog training+links”.

Once I have relevant websites, I have to check them for broken or 404 links. To do this, I need a plugin which is Check My Links. I will download and install it, and it will find all the broken links on the website for me. 

broken link method of link building

When approaching the webmaster, introduce yourself and try to be friendly. Provide the exact location of the broken link, and don’t forget to give alternatives to replace them. Try to be helpful instead of being greedy for a backlink. 


Infographics are not only a great source of attracting a lot of relevant traffic to your website, but it also helps you in gaining some quality backlinks. 

Visual data is easy to understand and feels good to eyes. Isn’t it?

This is the reason, the demand for infographics has increased exponentially lately. Do you know Mashable an influential publication – publishes valuable infographics from all over the internet. 

So, why not give it a try? Maybe, the next infographic published in Mashable would be yours. 

Infographics are a good way for link building

Guest Blogging/Guest Articles

Guest blogging is one of the oldest yet effective way to reach a whole new audience. When you write for another website, you are basically showcasing your abilities in front of new readers, and get more exposure. 

The sole purpose of guest blogging is not winning backlinks. Instead, this is an excellent way to build your online reputation and increase your followers.

However, it might sound challenging to find websites where you can guest blog because all websites do not accept guest articles. But don’t worry! I’ll tell you a couple of ways to find such websites. 

Use Google

Simply go to the search bar of Google and try any of the following combinations. Of course, you can try more than one. 

  • Keyword + guest-posts
  • Your Keyword + contribute
  • Keyword + submit an article
  • Your Keyword + want to write for
  • Keyword + inurl:write-for-us
  • Your Keyword + bloggers wanted
  • Keyword + become a contributor
  • Your Keyword + become an author

Use Twitter

You can use social media to find platforms that accept guests posts. Use terms such as guest articles, guest posts, guest author etc. to look for the ideas where you can post your content and get backlinks to your website. 

These guest posting tips can be helpful for you while posting as a contributor or guest author. 

Promote your Work/Content

One thing you need to understand is that only creating great content cannot get you backlinks unless you promote it. 

There could be many approaches you can use to promote your content. One of them is to outreach people through email and promote your best content pieces. 

Attend Webinars and Get Interviewed

Webinars are hot these days. A great way of self-promotion and getting backlinks to your website is to attend webinars. 

When you become an authority in your niche, you will naturally get a lot of invitations for interviews, but you need to take the first step. 

Look for people or websites that run interviews. Introduce yourself and tell them that you are interested in getting interviewed. 

When people would know that you have something valuable to share, they would definitely want to have you on their webinar and interview you.


You may find earning backlinks a bit difficult, but you can find some good link building opportunities by using the methods. 

After building backlinks, the next important step is to keep these backlinks. To keep an eye on them, you can use different tools like Monitor Backlinks, Majestic, or Ahrefs.