The outcome of your SEO strategy highly depends on picking up the right keywords, work to rank them on the SERP, and then keep a track of their position in search. Along with that checking, the keyword rank is also important.
Many people make a mistake by developing content without proper keyword research. Even if they do, they don’t bother to check its ranking afterward.
However, if you are an SEO professional, a blogger, or a business owner, you need to keep an eye on your Google keyword ranking for the keywords you are targeting.
Why Keywords are Important for Content?
You may find a few people saying that keywords are not important anymore.
This is not true though.
In fact, if you are not using keywords in your content, you are leaving a lot of money on the table.
Take the full advantage of these tools and their sophisticated results to choose the right keywords for your niche.
Once you have your keywords, use them smartly in your content in a way that doesn’t sound unnatural.
The next step is even more crucial – you have to track the ranking of your content on search engines. This will help you in determining your next step. To improve your ranking on the SERP, you can keep building backlinks, but make sure you use the proper anchor text every time.
With the help of the right keyword selection and their proper usage, you can accomplish proper on-page SEO, and your chances to appear in the first 50 results increase by many folds.
Why Keep Track of Keywords Ranking is Important?
Your work isn’t completed here – this was just the first part.
In the next part, you need to determine which keywords are the strongest for your business. How will it help? Let me tell you.
Keywords that ranked good on the search engine, and keep improving their ranking are good for you. This information helps you in working with the strongest keywords, thus, increasing your chances to rank better on Google and other search engines.
Now the question is, how would you know what is the ranking of a specific keyword on Google? That too without going through hundreds of results and search pages manually?
There are many tools that you can use to find the ranking of a particular keyword on search engines.
Best Online Tools to Check Keyword Rank:
Let me tell you quickly about some of the excellent tools to find the position of your target keyword on Google.
If you are looking one-in-all solution for keywords, SEMrush is the answer.
It is quite simple to use. Enter the URL of your website or a page/blog post in the search bar, and this tool will tell you which keywords your link is currently ranked for.
If you want to go deeper, you can click on any keyword to know other details including keyword competition.
SEMrush not only supports Google, but you can use it for Bing as well. It even allows you to select a geographical location based on your target audience and preference.
This tool is used by professionals to determine keyword ranks on Google and their website position.
You can use SEMrush to:
- Track position of your different keywords
- Track position of your website (main domain)
- Group keywords with tags
- Discover your competitors
- Target various devices
Overall, SEMrush is a great tool you can use for SEO. In fact, if you are offering SEO services to clients, I would recommend you to buy the premium package of this tool.
Another, very useful, tool to track your keyword ranking on Google is Ahrefs. It has a number of great features that help you in improving your rank on the SERP by allowing you to check your website position and keyword rank on search engines.
One of its features is to detect the keywords on which your website or page or a URL is ranked. This is not it. Using this tool, you can also specify the keywords based on the geographical location.
Ahrefs helps you in tracking the keyword rank of your competitors’ websites along with your own.
If you are ready to invest in a good tool that is dedicated to the purpose of position checking, Accu Ranker is for you.
This tool has a simple and intuitive interface which allows even an amateur to get started easily.
You can use it to determine a keyword position on Google as well as on Bing.
It is another useful tool that tells you about the specific keywords a website is ranked for on the search engines. It also shows at what position it is ranked.
This is an easy to use tool. You simply need to enter the keyword you are looking to analyze and the domain name.
The best thing about this tool is its speed, and obviously, accuracy.
If you are working with clients, you can save screenshots as well to show to your clients as ranking proofs.
Another interesting feature of Accu Ranker is its ability to show you the results based on a specific country or city. When you set a new keyword to track in Accu Ranker, simply set the target location and bingo! Remember, you can set more than one target locations.
There are many other tools available to determine keyword rank on Google and website position. I, personally, think these three are the best.
There are some differences in the features of these tools. Therefore, choose the one that caters most of your requirements as it would save you from a lot of hassle.
Are you already keeping a track of your keywords’ rankings? What do you analyze? How it benefits your business? And which tool do you prefer for this purpose? Let’s discuss it!